One in two likely to visit the vibrant, family-friendly mall multiple times a week: survey
Singapore, March 9, 2017 - More than 207,500 visitors became the first to explore Bukit Panjang's newly opened Hillion Mall over the first weekend since its launch on Friday, February 24, 2017.
The fun continues this March school holidays (11 to 19 March) with Kids Fiesta at Hillion Mall for families to enjoy exciting activities and attractive promotions at game stations such as the 'Inflatable Sports Bouncer' and 'Little Olympics', which proved to be immensely popular during the opening weekend. Characters from The Polliwogs will also be making special appearances at the mall over the weekends (11 - 12 March and 18 -19 March). Besides a live show, children will also get the chance to have an exclusive Meet-and-Greet session with the characters.
Four in five (78 per cent) visitors to the mall shared that they had a positive experience at Hillion Mall which exceeded their expectations, a survey conducted onsite amongst 235 individuals revealed.
Additionally, a whopping 82 per cent indicated that they would likely visit the mall multiple times a month, with one in two (53 per cent) expecting to make more than one visit to Hillion Mall every week. Shopping and dining were the top reasons cited for future frequent visits to the mall, the survey found. 78 per cent also noted the familyfriendly offerings available at the mall including Fun Kids' Place, Cristofori Music School, Dancepointe Academy and Artary
The first mall in the west of Singapore with an integrated transport hub, Hillion Mall's ideal location is proving to be a major draw for many visitors who cited accessibility and convenience as key factors for their visit.
With its seamless connection to the MRT station on the Downtown Line via a linkway at Basement 2 of the mall, LRT station and bus interchange, more than three in five (64 per cent) easily made their way to Hillion Mall using public transport. Three in 10 (32 per cent) simply walked over.
"We're excited for Hillion Mall to be the pulse of Bukit Panjang, bringing families and friends together and celebrating the vibrancy of the community. We'll continue exploring creative initiatives that help to connect individuals and promote family bonding," Mr. Kuik Sing Beng, Executive Director of Sim Lian Group said.
In collaboration with the Health Promotion Board to encourage active living, free mass workout sessions will take place at the MRT Plaza on every second and fourth Friday night of the month, starting from 10 March 2017.
This family destination offers complete shopping, dining and enriching experiences to meet the lifestyle and daily needs of the community including more than 220,000 residents1 and 760,000 commuters in Bukit Panjang2 . There are more than 100 retail as well as food and beverage (F&B) brands in the mall.
"Since opening, our Maki-San outlet at Hillion Mall has seen overwhelming responses with a constant stream of young families coming to the restaurant keen to customise and enjoy fresh, healthy meals together," said Mr. Cydric Chung, Franchise Partner of Maki-San @ Hillion Mall.
Hillion Mall is developed by Sim Lian JV (BP Retail) Pte. Ltd.3 with Knight Frank appointed as the project's Retail Consultant and Managing Agent.
"Knight Frank is privileged to have played a role in shaping the personality of Hillion Mall. It is encouraging that what we envisioned- a mall bringing up-to-date lifestyle and F&B options to the doorstep of Bukit Panjang residents - has come to life," added Ms. Wendy Low, Executive Director and Head, Retail, Knight Frank Singapore.
The 546-unit Hillion Residences sits atop the mall, offering a wide variety of unit types, which range from one-bedrooms to family-friendly, spacious units such as the penthouses. Hillion Residences is expected to receive its Temporary Occupation Permit (TOP) by September 2018.
Hillion is Sim Lian Group's first mixed-use development in Singapore.
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About Hillion Mall
Hillion Mall is strategically located in the heart of Bukit Panjang and positioned amongst three modes of transport- Bukit Panjang MRT station, Bukit Panjang LRT Station and Bukit Panjang bus interchange. It serves as a one-stop shopping, lifestyle, retail and dining destination for shoppers.
The active lifestyle mall houses a good mix of retailers, spread over four levels, from global to domestic brands to cater to every shopper's needs. The mall, with a net lettable area of approximately 174, 000 square feet, is anchored by well-established brands including 24-hour NTUC FairPrice, Kopitiam, Amore Fitness & Boutique Spa, PCF Sparkletots Preschool and Best Denki.
For more information, please refer to Hillion Mall's website at: www.hillionmall.com.sg and its Facebook page at www.facebook fb.me/HillionMall
About Sim Lian Group
Since its establishment 40 years ago, Sim Lian Group, a property development, investment and construction group, has been creating quality spaces and homes for families in Singapore.
The Group first earned an outstanding track record and award-winning expertise in construction before successfully expanding into property development and investment both locally and abroad. It now has a broad portfolio of residential, commercial, industrial, retail and mixed-use developments, built on the core foundations of prime location, quality workmanship and efficient space planning.Sim Lian Group has launched 25 development projects to date, including three projects in Malaysia. The Group also has a property investment portfolio of two freehold commercial properties and nine investment-grade neighbourhood shopping centres in Australia.
Sim Lian Group's portfolio of projects include The Lincoln Residences, Rochelle At Newton, Viz at Holland, The Pearl @ Mount Faber, Clover By The Park, Hillion Mall, Hillion Residences, A Treasure Trove, Parc Vera, Waterview, Carabelle, The Amery, Bleu at East Coast, The Jade, The Tampines Trilliant, The Dew, The Premiere at Tampines, Vision Exchange, Centrale 8 At Tampines, Parc Lumiere, UB.One, as well as two well-received Executive Condominiums launched in 2016, namely, Wandervale and Treasure Crest. Projects in Malaysia include Taman Bukit Bayu, and mixed-use developments, KL Trillion and Desa Baiduri.
The reputation of the company is well-recognised in Singapore, having ranked amongst the Top 100 Brands in Singapore for five consecutive years from 2009 to 2013 by independent brand strategy and valuation consultancy, Brand Finance. Sim Lian Group is also recognised as a top ten developer in Singapore by BCI Asia in 2015 and 2016, and was listed on the Mainboard of the Singapore Exchange for 16 years from 2000 to 2016.
For more information, visit www.simlian.com.sg.
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